A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand’s customers, its owners and shareholders.[5] Name brands are sometimes distinguished from generic or store brands.
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As an entrepreneur, none of this was available to me. I’d roll up to the old Milkbar that was our office, and I’d start stacking boxes into the little van we had. More boxes of soft drink and chips.
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